General Manager



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Allen, Texas

General Manager Job Description

Under the guidance of the owner, the General Manager performs a wide range of duties
related to staffing and personnel, sales and marketing, pricing, customer service and
satisfaction. The Manager is ultimately responsible for the efficiency, profitability and
overall performance of the center.
Responsibilities include but are not limited to:
1. Recruit, hire, train, motivate, review, schedule, coach and terminate employees.
2. Resolve personnel disputes and related problems privately and in a timely
3. Implement and manage incentive programs.
4. Schedule and facilitate weekly or monthly staff meetings.
5. Schedule and facilitate daily start work meeting with staff to review daily
6. Oversee overall schedule and workflow between sales and production (i.e.,
comparing WIP to production).
7. Evaluate and maximize quality customer service and customer satisfaction.
8. Monitor and train proper use of the sales process.
9. Develop and implement center marketing program.
10. Develop and manage in-center direct marketing; manage database accuracy and
11. Schedule production board daily.
12. Manage the inventory purchasing process.
13. Handle large custom orders or “house accounts” as needed; determine pricing,
order materials and schedule work.
14. Expedite production when needed by assisting the department with the overflow
15. Manage center maintenance including cleanliness, safety, and organization.
16. Resolve customer disputes with the center employees, work, billing or schedule,
protecting both the customer and employee relationships.
17. Perform center opening and closing procedures (if not actually opening, review
what an employee has done).
18. Review daily employee time sheets and submit for payroll processing.
19. Complete reports as necessary (i.e., daily and weekly sales reports, daily closing,
royalties due, direct marketing response tracking).
20. Monitor overall center finances including P&L accountability.

EMPLOYMENT STANDARDS Education/Experience: Any combination of education,
training or general experience that would provide the required skill and knowledge base
sufficient for job performance. This could include:
1. Previous center management experience including personnel and financial
2. Previous business service experience. 3. Previous sales experience. 4. Previous
sign industry experience. 5. Pass all assessments/inventories administered during the
hiring process.
Knowledge: Correct English usage including spelling, grammar and punctuation; ability
to proofread; basic math as well as financial analysis; sign basics; computer basics
including the most recent Windows Operating System and Microsoft® Office products.
Skills: Excellent communication skills including the ability to listen and verbalize
thoughts to subordinates and being considerate of others’ feelings while
interpreting/clarifying issues; leadership ability; motivating employees; time
management; teaching/training employees; managing multi-tasking projects; organization
(i.e., paper filing, neat work areas). Desirable Qualifications/Traits: Easy-going,
adaptable personality; positive “get it done” attitude; flexibility to work occasional
overtime; emotional maturity; patience; ability to see both sides of an issue or situation
and mediate/resolve to the satisfaction of all parties involved; high level of common
sense and knowing what is reasonable; honest, trustworthy, and high level of integrity
and professionalism, ability to work at a fast pace.
1. Ability to deal with a variety of emotions and frustrations when making business
decisions. Emotional maturity and stability needed. 2. Ability to handle several projects
concurrently. 3. Ability to resolve problems, handle conflict and resolve complex
communication issues, in a calm manner. 4. Ability to communicate providing verbal
feedback in a professional manner. LEVEL OF AUTHORITY 1. Hiring and firing
responsibility for all positions. 2. Reports directly to owner/franchisee.

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